Folksonomics

I recall an era where laptops for gaming were a niche thing. Despite the fact they were not fantastic sellers they did have great mark ups. These desirable notebook computers were just not affordable. Plainly they were the best laptops available. Regardless of the excitement created I do not believe they were amazing sellers because I do not believe purchasers would buy laptops instead of desktop computers as they were so costly. Things appear as it they are set to shift though because now the gaming portables market has caught the attention of larger brands.

Gaming portables are traditionally not affordable by most people and big brands know they can take advantage of the massive profit margins even more with their low fixed costs. As the profit potential on mass market notebook computers have become so tiny, manufacturing specialized laptops for gaming is one tactic to render a higher gross margin. They can also use their gigantic marketing funds to sway buyers further into spending their savings or getting out the charge cards to buy laptops like these ones. I’m trying to think what the the reaction from local resellers will be. I’m already seeing some price reductions. I believe once it gets mass marketed it will not have the same appeal. I think customers will trust the larger brands more if they get something high priced.

Surprisingly, the notebooks they are making are a couple of the best laptops to present. I reckon that local system builders could still have an opportunity. This is a large selling proposition that must be mentioned. Buyers of this type are generally extremely educated with regards to the technology involved, and so are able to carry out spec for spec evaluations. For this type of segment, the components are generally more sought after rather than the looks.

Of course from the buyers way of seeing things, its a great situation. High end technology will be available to the masses when prices are driven lower. I’m not really sure any of that would occur however. I doubt if the overall price of notebook computers will be reduced but new notebooks are normally at specific starting prices. It is hard to tell what will take place now that the established manufacturers have become involved in making laptops for gaming.