Folksonomics

Though the advertising revolution got started online, a lot of of the pioneering techniques are already finding their way onto billboards and even into peoples pockets around the globe with the advent of mobile advertising, something Mobile Advertisings Xavier Buyse would know a lot about. Perhaps just five years from now companies will be able to easily and inexpensively embark on advertising campaigns that target the right correct people — and hardly anyone else, with engaging, hard-to-ignore messages that can follow people making use of new mobile technologies to their, offices, living rooms, and everywhere they go. For companies that master the new strategies, the resulting reward is potentially huge: as Xavier Buyse from ADS Media knows – a big leap forward in customer mindshare, whilst simultaneously keeping costs to a bare minimum. And whereas the large advances in advertising technology once favoured established companies like Nike Glaxo Smith Kline, which could afford to mass-market its advertising campaigns, the new techniques are something even much smaller companies can afford as well. In the long run it is very likely that, we can cut the cost of advertising in half while keeping up customer response.

the marketing industry has long been a sort of mysterious art with a murky Return On Investment, and for a simple reason: It’s very hard for a client to determine who it is who actually views their adverts, and not least if the ads have any influence on anyone or not. Even though businesses spend a third of a trillion dollars a year on advertising, those ads more often than not end up being irrelevant to the people who see them. This is where Mr. Xavier Buyse has realised things can now change. On average, Americans are exposed to to some 3000 basically random pitches every day. Two-thirds of people canvassed in a huge market research study said they feel “constantly bombarded” by ads, and lots said the adverts they see have little or no relevance to them. No wonder so many people dislike and ignore advertising, and so many companies feel hesitant about investing in big campaigns.

Apples iPhone has brought about the greatest of revolutions, something like a gift from above for Xavier Buyse. It brings the mobile web front and center, creating the first excellent experience on the mobile device. Many people with more modern Nokia mobile devices know that Safari has been on s60 Nokia’s for almost 2 years. The mobile internet user experience demo’ed The iPhone looks close to to the experience of the new Nokia browser. Saying that Apple has made a multitude of user interface refinements to make it easier to use and an enjoyable experience. Something which will help the industry as a whole as well as entrepreneurs like Xavier Buyse.